The hot chicks at Bloomberg have some interesting videos on the business side of Dirk Nowitzki and LeBron James. Just like their difference in play in the NBA Finals, the difference in they way they run their "brand" is striking.
First we have LeBrand and his new 25% equity ownership of Sheets Energy Strips, a breath strip that gives you energy. Maybe he could have popped 10 of these strips before the 4th Quarter:
Contrast that to Dirk, the agent-less, non-endorsement-seeking "I just want to play basketball" Finals MVP: